WordPress is certainly not the only content management system available to website developers, but it is arguably the most famous of website platforms. Millions of satisfied users ranging from casual bloggers to established enterprises regard WordPress as the center of all their brand building and marketing efforts online.
However, widely used and famous may not be sufficient reasons to convince you that WordPress is the right CMS for your new website. So in all fairness let us weigh out the pros and cons and see if WordPress is in fact worth its fame and the global fuss it represents.
Let us start by counting some of the most important advantages WordPress has to offer for your website and business needs.
WordPress is renowned for being very easy to use making it suitable for web novices and beginner bloggers. The platform is quite streamlined and operating a website built on WordPress requires no formal training nor experience in website design. Platforms such as WordPress have made it possible for anyone to own and maintain a website.
You do not, therefore, have to worry about HTML in order to set up and run a fully operational website. Day to day functions such as creating new posts and pages and uploading images are easy enough even a child can do it.
Scalability and Affordability
WordPress has been designed from the ground up to accommodate easy switching between themes and designs. If you do not wish to spend a fortune on a professional design for your website, you can choose from among many thousands of pre-designed themes which are widely available on the internet. Many of these themes are free to download and activating a chosen theme within WordPress takes mere seconds. Paid themes are usually quite affordable and only highly specialized themes come with an above average price tag.
Bear in mind, though, it may still be suitable to hire the services of a professional to design a completely unique theme or customize an existing one so that it fits the brand and image of your business.
A solid and established Ecosystem
WordPress is to content management systems what Android is to smartphone operating systems. Simply put the availability of supported themes and plugins for the CMS are most impressive. There are literally millions of developers out there who are dedicated to the support of the WordPress CMS, so you will find absolutely no shortage of add-on features from within the WordPress community.
Preferred Platform for SEO
Many web experts vouch for the SEO benefits that have become synonymous with WordPress. And many claim that WordPress websites consistently perform better than most other platforms as far as search engine rankings are concerned. WordPress plugins tailored specifically for optimizing a website makes it a breeze to set up your content with the perfect mix of the right keywords.
Measuring metrics like keyword density and putting together optimized Meta descriptions inside a page or post is done on the fly before you hit the publish button. This is probably one of the reasons why SEO content managers swear by WordPress for their own as well as client websites.
Who said WordPress can’t handle E-commerce?
For websites designed with commercial or retail intent, WordPress combines the benefit of attractive designs and customer-friendly functionality. There are many useful add-ons available to transform a basic WordPress setup into a competitive e-commerce solution. Woocommerce is one such add-on that is very popular both with entrepreneurs and larger corporations alike. It allows easy updating of store inventory, price adjustments, controlling promotions and vouchers, and even comes with built-in reporting of financial activity.
A proven reliable and sustaining platform
WordPress is not only world famous in the world of website management, it is also an established brand which is constantly evolving. Since the advent of blogging many CMS packages have come and gone, but WordPress is one of those that has stood the test of time. You can be sure of support and infrastructure no matter the changes that may occur in the blogosphere. This is because the community of developers as well as users of the WordPress CMS continually work together so that the platform improves and remains competitive.
Add to this fact that WordPress is largely an open source software and you can imagine enthusiast designers and programmers working hard to ensure the longevity of their preferred CMS.
Time to shed some light on some of the most notable drawbacks of WordPress
Fluctuating compatibility of plugins
As mentioned before, WordPress is always in constant development. Every now and again updates to the CMS software are released worldwide. When this happens it is frequent that users of the platform find that some installed plugins no longer work as they should. The reason is that the plugin developers have to play catch up to the most recent iteration of the WordPress software. This opens up security vulnerabilities and temporary loss of functionality if any crucial plugins don’t get updated in time.
The only workaround to this scenario is to make sure you perform backups of the website before allowing WordPress updates from being installed. In the case where some of your most important plugins no longer work correctly, you can always restore and revert back to your previous working setup of your WordPress website.
What you see is not always what you get
As stated earlier WordPress was designed to be easy even for a beginner to operate. However for those totally unfamiliar with HTML this can present problems when content displays quite differently from what you would expect when using the platform. For instance, when using the built in WordPress editor for building pages and posts, you may think that images and text are all perfect according to your preference, but when shown in a web browser the result seems riddled with errors.
This can at times be frustrating for beginners. At the same time, the convenience of having a content management system means you no longer have to spend huge amounts of money to repair the website, and programmers will be able to assist you with such errors without costing you a fortune.
Theme customisation can prove too expensive for some
If you had launched your WordPress website using a particular theme, but after some time feel that a fresher design is necessary, the task of modifying your existing theme can become a very expensive affair. The reason for this is designers and programmers will have to dig deeper into the code to better understand the structure of the old design before any changes can be made. This extra time and labour translate to additional expense for you the website owner.
Therefore, it may be better in such cases, especially where business is the primary goal of the website, to start with a brand new customisable design from the outset of the site’s implementation. This way your programmer can quickly put refining touches to your site without costing you an arm and a leg.
WordPress may be too big for its own good
As you know the source code of WordPress is free and open source. Developer tools and know-how for the platform is easy to come by. This means that WordPress is a tad vulnerable to scammers with nefarious intentions. Although you do get plugins which are designed to boost the security of your website, hackers still make every effort to penetrate WordPress sites. Some users may feel like doing away with the hacking risk altogether. In such cases we could advise alternative, lesser known CMS packages which may prove more secure for your business needs.
In conclusion, you can see the pros far outweigh the cons when considering WordPress as the CMS to base your new website on. At Showcase Web Development we are always keen to recommend WordPress as a viable and affordable solution to all our clients. As part of our holistic web design packages, we also offer
training, tutorials and ongoing support to new WordPress users and website owners.