Having the keys to edit your website content is all well and good, but knowing what to do with them is a story in itself….
One of the current trends sweeping the online world is websites that you, the client, can control. In many people’s eyes it should have been the way since the beginning of the web development world. But be that as it may, here I will discuss some of the things to consider when editing websites in order to get the most out of yours.
Don’t destroy what your website developer has done
Web developers in general, do spend a lot of time on creating websites that conform to your brief (the plan for the project) and in doing so have to consider many elements including: content creation / online editing / optimising, design, functionality, speed and much more. It’s a delicate balancing act and when a website launched – I know from experience it’s a work of art!
One of the most difficult parts of developing a website is blending optimised textual content and design. It takes a few attempts often to keep the correct ratio of keywords in an optimum amount of text, and have it fit neatly on the page.
The reason I’m telling you this is that I’ve recently had an example (I won’t point it out!) where I delivered a fully optimised site, with a lot of content. I checked on it a couple of weeks later only to find huge pink and red text scrawled across the homepage where the company had an offer on and wanted people to know about it. It was horrendous and potentially damaging to the company and my brand!
I called the website owner up in order to ask whether they wanted me to rectify the ‘problem’, but they were adamant that it looked fine and they were happy with it. Needless to say, that of course it is the right of the business owner, and I am an advocate of this, to change the website any-which-way they like. However, online editing needs to be carried out responsibly – remaining within branding guidelines etc. In the end I actually removed my livery from the bottom of the website as I didn’t want there being any misconceptions about the design affecting me and the Showcase brand. I am still working with the business owner and intend to do so for the forseeable future, but I won’t be using their website as a portfolio piece!
Regularly update / add content
The best and most powerful use for clients editing websites is without question a blog. Being able to blog on your website means that you can add keyword-targeted content to a select area of the website which will almost always help IMPROVE the SEO on your website. The posts can be styled before you’ve even written them and they should maintain the look and feel of your website.
Besides this, in my view, online editing should be made with caution and mainly for things such as price changes, testing wording on buttons, calls to action and so on. Little changes can make a lot of difference and in Google’s eyes, lots of wholesale changes can be damaging to your website’s rankings.
So in summary, yes, it is great to be able to add and edit content on your website. Part of the reason I set Showcase up is because of the difficulties I had with getting content updated and amended. So use it, but use it wisely and if in doubt, please do speak to your developer who can advise you in the best way to achieve what you are looking for! Editing websites can be tricky business!