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In today’s digital age, people from all sorts of backgrounds are all trying to create a blog for themselves. From big companies to small start-up businesses, everyone is busy promoting their blog and writing articles about a huge array of topics. So if you are already a part of a blogging community or planning to join one, here are some basic things that you need to know about a blog.

First, a ‘blog’ is just like a website or journal/ diary in which you can post multiple articles for the world to see.  A group of blog posts is what constitutes a blog, it is very important to understand the key difference between the two.  You create blog posts to make up your blog. Now that you know what a blog is, let me direct you to some of its many benefits.

To start off, a Blog can increase traffic on your website as with a blog you can attract people who do not know about you through your different blog posts. Another way in which a blog can add in benefit is by establishing your company as an authority or market leader. If you keep your blog updated with relevant blog posts then people will begin to consider you as a leader in the market. Last but the most important benefit of the blog is the fact that it helps engage your customers – creating a good feeling about you and your brand.


So if you are planning to create a blog, you are definitely headed in the right direction.