In order to keep the budget to the minimum, we identified the features that were mission-critical – namely the showcasing of the stock and the interactivity there.
We decided that the best way to present this would be as an eCommerce setup but without the checkout functionality. This gave the user a familiar feel and intuitive usage whilst allowing them to present the caravans/motorhomes in their best light.
From this, we worked backwards keeping the design simple and clean in order to preserve time (& budget) and keep it easy for the target audience to use the website effectively.
One of the other key features is the filter system on the homepage banner, which is effectively there to present the user with a choice of which side of the business they are interested in – and then very quickly direct them to the relevant part of the website.
We included a few other features that allow users to very quickly achieve/find what they want – such as the company contact and address detail as well as the search icon in the main navigation and the map on the homepage.