Many of us have heard about social proof, many have probably used it but why don’t small business owners use it on their website? Just a small addition such as a video testimonial could dramatically increase the results you get through your website as it increases the perceived trust people have in you.
In this article, we’re going to discuss the various types of social proof and why it’s so important to marketing your small business.
What is Social Proof?
Social Proof roughly translates as ‘evidence (or proof) from other people (social)’ and it helps to convey just how great your company is by demonstrating just how many fans you have. By having a large number of fans, you help people make buying decisions.
Types of Social Proof
Social proof can be broken down into 6 types:
- Case Studies
- Social Media Popularity
- Media Mentions
Each of these 6 types of social proof have a different purpose, but ultimately help improve your online reputation and website conversion rates, so the importance of social proof cannot be understated.